Free advice for lawyers - advertising

"He who advertises everything advertises nothing"

Confucius

It's OK for your web page to list every area of law you and your firm can practice with competence, but when it comes to advertising it is better to look at yourself through the eyes of a prospective client who has a very specific legal problem. 

Uppermost in the mind of a prospective client . . . 

"Can you solve MY problem?"

If someone does a Google search for "divorce lawyer," that person is not looking for lawyers in general and she is not interested in your last million dollar personal injury triumph.

That potential new client is looking for an experienced and responsible divorce lawyer. 

Setting up targeted keyword search advertising on Google or Microsoft can be a tricky business, with several moving parts. Here are a few general tips for making your search advertising more efficient (cost less).

1. Do NOT link to your web site home page.
2. Create dedicated landing pages for each different ad campaign.
3. Use negative keywords. If you are advertising your divorce law business, specifically exclude "personal injury," "bankruptcy," etc.
4. Monitor your adverting results very closely to see what type of traffic you are paying for.

If you have questions or you'd like more free advice, feel free to call me anytime. Ask for Tom.