Data privacy and the business website

California’s new data privacy law is set to take effect January. 1, 2020 . . . this week. Every website owner, whether they know it or not, may be affected by the new law.

No one can agree on how to comply.

The risks are low, since there are so many of you and your site visitors residing in California are insignificant in number.

But, if you are looking for technical legal details to worry about, here it is. It is actually a marketing opportunity. With a proper respect for the law of unintended consequences, every privacy protection law can be used by clever people to produce a result that's opposite to what was intended. The challenge is to understand the mechanism of reversal.

Happy New Year.

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This is not legal advice and I am not a lawyer.