Wednesday, January 1, 2020

Marketing law marketing to lawyers - insider tricks


Yes, Mr. or Ms. Lawyer, you are the target.

I can only imagine the barrage of advertising directed toward lawyers. I'm interested only in the promotion of advertising/marketing services that are directed your way.  From what I can see standing on the sidelines, the volume of "helpfulness" coming at you is substantial.

One recurring theme I have noticed is the promotion of "secret sauce" marketing strategies outlined in videos and free webinars.

The basic strategy is to lay out a complete blueprint for a "tested" marketing strategy, for free.

The free marketing strategy necessarily involved the use of a Software As A Service (SAAS) company called ClickFunnels.com.

To use ClickFunnels costs you between $100 and $300 per month.

The free marketing strategy presentation provides two options:

1. Do it yourself.
2. Do it by buying the consulting/coaching help of the presenter.

Either way, the method requires you, the lawyer, to subscribe to ClickFunnels.

The Reveal -

ClickFunnels pays the referring legal marketing consultant a 40% to 50% recurring commission for your monthly subscription.

Either way, the legal marketing coach gets paid.
 





This is not legal advice and I am not a lawyer.

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